BRAZIL - Once more Brazil and the talent of the Brazilian furniture industry take part of the Milan Design Week, exhibiting at the Design halls of the Salone Internazionale del Mobile, held in April 9-14 in Milan.
The Brazilian Association of Furniture Industry – ABIMÓVEL and the Brazilian Trade and Investment Promotion Agency – APEX-BRAZIL, through the Brazilian Furniture Project, promotes the exhibition of the Brazilian brands at Salone del Mobile.
This is the year seven Brazilian industries are participating as exhibitors, with signed and authored pieces which are exponents of the best of contemporary design and production in Brazil. “We are very proud for being selected by the careful creative direction of Salone del Mobile, and for being able to bring to Milan every year a greater number of exhibitors”, says the Executive-Director of ABIMÓVEL, Cândida Cervieri.
The 2019 Brazilian exhibitors at Salone del Mobile are: Uultis/Herval Furniture, Salvatore, Ornare, Lovato, Lazz Interni, Essenza and Cristais São Marcos. For Uultis and Lazz Interni this will be the second year participating. “This is the moment of Brazilian design in the world. Brazil has been recognized as a strong creative center, and is also an inspiration for traditional centers of design,” said the President of ABIMÓVEL, Maristela Longhi.
Business, technology and design are the keys to the competitiveness of Brazilian industry, with an original, contemporary and universal creation, with the differentiation of materials and of Brazilian aesthetics. “This is a furniture of current and international language, which also brings in its DNA the involving particularity of the talented contemporary generation of Brazilian designers and architects,” considers Paulo Roberto Silva, Manager of Business Strategy at APEX-BRASIL.
Besides the presence as exhibitor at Salone del Mobile, ABIMÓVEL and APEX-BRASIL are taking, through the Brazilian Furniture Project, Brazilian companies also to the fuorisalone exhibition Be Brasil, at the Museo della Permanente, in Via Turati, in the Brera district. The companies of the Brazilian Furniture Project in Be Brasil are: Lovato, Butzke and Boulle.
