AUSTRIA - In a separate area of its trade fair stand and on the "Boulevard of Sustainability" at the recent interzum in Cologne, Blum is exposed the values of the family-run company and its commitment to sustainable business.

The focus centered on the challenge of precisely analysing the life cycle of the furniture in order to derive and implement appropriate measures.

To preserve natural resources for future generations – a promise anchored in Blum's fundamental orientation statement. The family business therefore largely focuses on the 17 Sustainable Development Goals, established by the United Nations, in their day-to-day activities. In order to demonstrate and substantiate these efforts, the Austrian fittings specialist showed visitors at interzum 2023 concrete examples of sustainable action. Measures from areas such as energy and resources, transport and mobility as well as product sustainability.

For the first time, Blum presented a sustainability brochure for trade fair visitors, to illustrate the fittings manufacturer's commitment and measures taken over the past business year. This 80-page comprehensive brochure is based on Global Reporting Initiative guidelines; in other words, it makes defined operational, ecological and social figures transparent and quickly comprehensible and comparable.