FRANCE - After announcing the upcoming opening of two stores in Paris and Nice, the Nice-based company specializing in home furnishings, Ubaldi.com (400 employees, 2021 sales: €340 million), is strengthening its financial capacities to continue opening stores and achieve their objectives.

The brand, driven by double-digit growth in its online sales over the past five years, welcomes the German manufacturer nobilia, Europe's leading kitchen furniture  manufacturer, to its capital, thus opening up a new distribution channel in France.

"With its unique sales concept, Ubaldi.com is an excellent complement to our existing distribution channels for our home furnishings offering in France," stated Dr. Lars M. Bopf, Nobilia Chairman of the Board of Directors.

With this partnership, Ubaldi.com intends to deploy its innovative omnichannel expertise throughout France, leveraging the German giant's furniture expertise. "We share with Nobilia strong values of family business and entrepreneurial spirit," said Walter Ubaldi, president of the company, originally from Nice. The aim is to offer customers support at all stages of their buying process, from remote advice to an in-store appointment with an advisor, through online shopping, delivery and home installation.