NETHERLANDS - In its annual report, Ikea reflects on a decade of data gathered from over 250,000 global survey participants to identify eight essential needs for a better life at home: control, comfort, security, affection, belonging, pleasure, fulfillment, and aspirations.
The report reveals that individuals whose emotional needs are often met are more optimistic about the future, with 47% expressing positivity. Belén Frau, Ikea's global communications manager, emphasizes the brand's goal to help people address key challenges and prioritize home for overall well-being.
Key findings include the positive impact of pets on happiness at home, the importance of a dream home for a positive outlook, and the role of sleep in enhancing daily life. Additionally, sustainability practices correlate with positive feelings about home life.
Surprisingly, one in three people feels more at home outside their living space. The report explores this concept further in the upcoming Inner-Center Community Living Report.
For the first time, the report envisions potential futures for life at home in 2030 and beyond. Concepts include holographic family gatherings, biosolar wallpaper generating electricity, and 3D-printed chairs using a mushroom composite.
Ikea's Katie McCrory emphasizes the profound impact of home on individual well-being and communities, stating, "A better life really starts at home!"